Click on the links below for more on each project I've been involved with:

  • MealChime.com Launch

Coordinated Beta launch of Web start up, MealChime.com, currently being incubated at Moosylvania Marketing. Worked directly CEO and with top consultants in the industry, drafting marketing support materials, PR releases, website copy. Coordinated team of data modifiers, ran user testing and usability studies. Acted as editor in chief of MealChime blog, set to launch in January 08.


As Junior Interactive Project manager, utilized online project management software, Basecamp, as well as customized content management system to implement and execute the relaunch of Moosylvania.com. Assisted in the creation and editing of information architecture,  wireframe constructs, and usability testing for site build and maintenance. In addition these duties, was prime go-to for content management, copy editing, and the drafting of comprehensive editorial plan and calendar for the Moose blog.


Because You Can.(tm)

Created comprehensive branding strategy for hypothetical energy drink, drafting mock up brand messaging via magazine advertisements and 360, new media driven, online media buy and viral community marketing proposal.

Inspired by Richard Florida's "Memphis Manifesto," MRVG was created as an experiment in the realm of "branding for the greater good." It is my blog. MRVG aims to creatively promote and illustrate St. Louis as a fine location for an imaginative creative types through a variety of online (and offline) media. 

Winner of 52nd City's Kick Ass Award 2008. 

Think Outside The Arch.(tm)

St. Louis may be "all within reach," but it's time to start being proud of what we've *already* reached - plenty. Thus Proud Muddy's first incarnation as t-shirt company is born, producing apparel that helps remind St. Louisans (and the Nation at large) just what makes the Gateway City special. 

Official Launch date planned for February 2009.

Drafted all creative and advertising copy for web and promotional materials, creating a comprehensive brand identity for TestimoBoutique.com.
Used community outreach strategies and online relationship-building and media buying with key fashion bloggers; exploring niche market opportunities online using social media, customer service edgework to build a greater and more valuable community, and therefore profit margin, around this small online business.

Testimo Newsletter Assignments

Other Writing and Work

Alive Magazine Editorial Assistant and feature writer

Wetten European Beer Importers 

Information Architecture 

Lori Links